How I Write Radio Scripts.

Having done the tagline post yesterday, I thought I’d take it further and do a radio advert script fro Zed, my hangover cure.

Backstory to this is that when I was interviewing for my current job, my Creative Director then asked for a couple of radio scripts to see how I write. So I wrote one up in the cyber cafe and it was about a hangover cure wonder drug.

But here’s my process….

Zed radio script notes

Writing scripts is easy, what’s difficult is making the script memorable/interesting one that someone can listen to without cringing or feeling that it is an intrusion to what he/she is listening to. It is always important to know that radio listeners give fuck-all about your ad, that should guide you when starting out.

Humour is usually the go-to device for most writers, it usually works but it does in extremes ie the spot is either hilarious or not, when using humour as your hook, you either get it or not. I usually try and stay away from this because I’m not a very funny person.

On Monday, I’ll post a couple of script options based on the devices in the image above.

How do you write YOUR scripts?


How I write taglines.

I did not beat the deadline I set myself yesterday to post but better late than ever.

I’m a copywriter and taglines are part of what I come up with, here’s how I write them. This is for a drug called Zed, a hangover cure that I conjured up.

Zed tagline scribbles
Zed tagline scribbles

I try and get lines that align towards each thought in groups, then cull that to what to me represents what I want to say then finally cull this to two or three. From there it’s submitting it for approval.

On an aside, a Zed-like drug should be created ASAP.

Back Again

I’ve decided to get back to actively posting, seeing as I do write for a living.

I’m looking at a sort of collation format where I post links I like/read with short blurbs about why I like them and the occasional post when the body & mind patana.

First post off this is tomorrow 1500Hrs Nairobi time.

Twitter and Clay

Clay Muganda is a good writer, I dare say a very good one though some might disagree.  I have been reading him since his articles and pieces started appearing the the dailies and magazines here and that is a couple of years ago.  I particularly like the Clay Court column in the Daily Nation, it makes for good reading on any morning. also his cricket analysis is spot-on.  That said, Clay does sometimes goes in bouts of literary overkill.  Where his writing becomes too focused on shaming and ridiculing his subject that he loses focus of the subject itself instead focuses mainly on adjectives to paint and colour his ridicule.

His latest piece is an example of this.  Reading Clay’s article on the surface it seems well thought out and clear, but once one tries to understand what twitter actually is, his article loses meaning.

First one should bear in mind that twitter is not a newspaper/magazine nor is it radio station or television, it differes from these media in the way it is used.  Once someone signs up and decides that his/her timeline will consist of updates of his bowel movements they are free and in fact encouraged are by twitter to do so, seeing as the question is ‘What’s happening’?.  The fact that this might turn away any prospective followers is a choice he/she has to live with.  Following any user is a deliberate act actualized by you clicking the follow button, it is not forced.  Twitter does not and will never have caveats on what someone can tweet, save for legal remedial measures that any offended party may seek.  Something to note here is that using twitter to defame is not without punishment as courts in the UK and US have shown us.

I, myself have bored people who follow me with drunken tweets, offended them with derogatory statements and galled them with inanities and this has been rewarded with being unfollowed.  In many situations I have been schooled leading to retractions. Clay himself did this once.

What is I find interesting about the article is that Clay attempts to educate, through chastizing, twitter users of habits that he himself indulges in.  The whole issue of herd mentality which he talks about as he attempts to reply to tweets consequent to his article falls on its face due to the fact that he goes about re-tweeting others who are in agreement with his article, attempting to coalesce with these, but wants the subjects of his ridicule to suffer singly.  I write this not as a group but as an individual who has been using twitter for a while now, and mostly without any incidences of abuse or online fights.

Twitter can sometimes be bile inducing what with Trending Topics that dont make sense, hashtags that irritate and serial re-tweeters but such is the medium, you have to accept it warts and all.  The most important thing on twitter, I think, is that YOU the user are the filter, the unfollow button is your friend, use it!  Create lists and place your followers in them according to the importance of their tweets to you and your irritability levels will go down.

This is not not to say that Clay’s article is totally incorrect, he does raise important points about the Brand Kenya Board and many goings on wrong in our society.  Points that we would be follish to ignore.  Another issue the article and the subsequent debate raises though not directly is online bullying which though not exclusive to, is slowly rearing its ugly head on the Kenyan twitter-sphere.  He is absolutely correct in many matters in the article but with his assessment of twitter use in Kenya, I fear he is grossly misinformed.