I did not beat the deadline I set myself yesterday to post but better late than ever.
I’m a copywriter and taglines are part of what I come up with, here’s how I write them. This is for a drug called Zed, a hangover cure that I conjured up.
I try and get lines that align towards each thought in groups, then cull that to what to me represents what I want to say then finally cull this to two or three. From there it’s submitting it for approval.
On an aside, a Zed-like drug should be created ASAP.